There are many places where you can buy cheap Diesel jeans nowadays, whether on the internet or on the high street. Many of these retailers, such as Thunderbrands, operate legally, acquiring authentic stock direct from Diesel. However, there is a multi-million pound market for counterfeit goods in the UK, and some companies/individuals are profiting from selling poor quality goods to unwitting consumers.

We have produced a short guide to help consumers tell apart fake and genuine discount Diesel jeans. Here are some pointers to what you should be looking for when choosing a new pair of Diesel jeans.

1. All Diesel Jeans are made to the highest standards, and although the style may look distressed or weathered, the quality and life of the item is not affected. Fake Diesel, however, is substandard.

2. Diesel produce jeans in various countries including; Italy, Morocco, Romania and Tunisia. The label in the jeans states where the jeans are made and the 'Indian's Head' label always features the precision silver micro-stitching line that contains the word 'Diesel'. Click here to see examples of genuine and fake labels.

3. Check the jeans, or, if you are buying online, ask the seller to send you a photograph of the 'Indian's Head' label and check the silver micro-stitching line.

If you are buying online, there are ways to ensure that you are dealing with a reputable company. Check that their web site lists contact details and a registered company number (VAT registration) - if they are operating legally they should have nothing to hide! If you are buying online or on the high street, be on the lookout for unusually low prices, if they look too good to be true, they may be counterfeit.

This article has been provided by Thunderbrands â€" genuine discount Diesel jeans online